Brand
A working reference for Mercastra's visual identity - logo, color and type, as actually built today. Personality and voice are genuinely still undecided, so this page doesn't guess at them.
Logo
- A single pixel-art wordmark, always shown as sharp, blocky pixels - never smoothed when scaled.
- One raster file, byte-identical in both frontends. No vector master and no dark-background variant exist yet - a known gap, not an oversight.
Color
One palette, shared by the app and this landing page. Amber and green are fill colors only - their plain form fails text contrast, so each has a deeper, text-safe ink variant. Indigo is exempt: it already clears contrast on its own. OKLCH is the source of truth in code; hex is the derived sRGB equivalent. Click a value to copy it.
Primary - buttons, focus rings, login identity, the landing headline accent
Login marketing-panel gradient end
Secondary - fill and decorative use only (chips, gradient stops). Never text or icon color.
The text/icon-safe amber ink
Accent - fill and decorative use only (chips, status dots). Never text or icon color.
The text/icon-safe green ink; the register-screen primary
Register marketing-panel gradient end
Background, both surfaces
Neutral
Typography
System fonts, used everywhere in the app and on this page. There's no dedicated brand typeface yet.
Naming
"Mercastra" is the only product name. "Workshop" is the central English term (a platform for workshops, not a marketplace); avoid marketplace vocabulary (shop, store, listing, seller) in either language.
| English | Polish |
|---|---|
| workshop | warsztat |
| crafter | rzemieślnik |
| customer | klient |
| order | zamówienie |
| made to order | na zamówienie |